Story

The Heart Behind Kico

​

Born from Chaos, Crafted with Love

How 300+ brands and a million messy moments gave birth to Kico

After years of working with 300+ kidswear brands, we realised something: behind every thread and button is a child simply being a child — running wild, laughing loudly, living fully. Kico was born from that chaos. From juice spills, bedtime cuddles, and superhero capes made of old T-shirts. We wanted to create clothes that keep up with all of it — soft, simple, and made with love.

When Comfort Meets Conscious Design
Why we ditched fast fashion and stitched softness into every seam
We didn’t want to chase trends. We wanted to chase comfort. That meant 100% pure cotton, breathable fabrics, easy fits, and silhouettes that move with your child — not against them. Every piece we create is made to feel like a hug — soft, safe, and ready for adventure.

The Truth Behind the Tags
What working with top brands taught us about what kidswear gets wrong
Years in the industry taught us this: many kidswear brands cut corners to keep prices low — but those savings don’t serve your child. They serve profits. At Kico, we said no to those shortcuts. We believe value should be built into the garment — in its quality, durability, and care.

Sewing with Soul

Meet the parents behind the pieces, and the love stitched into every thread

Behind every Kico piece, is a maker with a story — often a parent themselves. We work with people who craft with heart and deserve fair wages, dignity, and the freedom to dream. Because the hands that make children’s clothes matter just as much as the children who wear them.

A Movement in Miniature
Why Kico is our quiet rebellion — for childhood, for fairness, for good

Kico isn’t just a brand. It’s a gentle rebellion — against overproduction, underpaid labor, and fast fashion fluff. It’s our way of bringing fairness, joy, and honesty back into clothing. Every piece you choose is a small act of change — for your child, and for the people behind the seams.